Published by Shannon | SCOJO New York on Oct 13th 2025

Every October, the world comes together in pink, a color that carries both softness and incredible strength. It reminds us of the resilience, courage, and hope shared by those who have faced breast cancer, their families, and the communities that stand beside them.

This year, between October 15 and 20, SCOJO New York will donate a portion of the proceeds from select pink styles to the Breast Cancer Research Foundation. These donations help fund groundbreaking research that brings us closer to a cure.

Our featured frames include SOHO Pink Mosaic, Bloom Blulite Polished Shell, Gels Heptagon Reflective Rose, Gels Manhattan Pink and Black, and Upper East Side Pink Tortoise. Each one celebrates the many shades of pink and serves as a tribute to the strength found in every story.

But our commitment does not end in October. For years, SCOJO New York has proudly supported the fight against cancer through our partnership with Couture for Cancer. This movement brings together the fashion and medical communities to raise critical funds and awareness.

We also honor this mission year-round through the Gels Original H Foundation frame, created to support innovative cancer research. With each pair, we stand with those whose journeys inspire us to see beyond the lens, to the people and stories that shape our world.

Because clarity is more than vision, it is seeing the strength in every story.